Items where Author is "Nwagwu, Kennedy Ogbonna"

Ladipo, Patrick K. A. and Nwagwu, Kennedy Ogbonna (2014) An Empirical Determination of Lagos Mainland Customers’ Perception of the Advertising Slogan –“New” or “New Improved” As Used by Low Risk Brand Marketers. British Journal of Economics, Management & Trade, 4 (1). pp. 129-145. ISSN 2278098X