Application of Business Niche in Strategic Management: A Study Based on Oriental Idea of Harmony

Reviewing the business niche theory, this paper discusses the application in strategic management. Health of a company heavily depends on the harmony of its intra-ecology that has effect on strategy. Also the external surrounding is a significant factor which affects the company’s strategic choice. A strategy of dislocation development will reduce direct competition and enhance collaboration. A firm may choose appropriate strategy such as people-oriented policy and performance of corporate social responsibility to maintain the ecological balance of business and enhance its strategic advantage.