Overview on Using Television Commercials as Video Illustrations: Examples from a Money and Banking Economics Class

Video clips are an excellent way to enhance lecture material. Television commercials are a source of
video examples that should not be overlooked. Television commercials are readily available on the
internet. They are familiar, short, self-contained, constantly being created, and often funny. This paper
describes several examples of television commercials that can be used to illustrate concepts taught in
Money and Banking and Microeconomics courses. Sources of television commercials available on the
internet are also presented.